Friday, October 23, 2009
Today the New York Times reports the Xerox company is still losing business. They set this up to be two different social problems: the recession in America and a fear of new technology. Xerox in the last few years has tried to steer their business from the typical printers to full office solutions. They say companies in this economy are timid to try new things. I think that is not recession-related. I see people come in all the time trying new tech they are unfamiliar with. I think the problem here is branding. People know them for only one thing. It they want to increase business they need to change they brand image. If people know them as something other then a printer company I'm sure they will have better luck in business.